Branding
I like to create things, so I've tried my hand at building some brands from scratch and ensuring there is consistency through clear strategy and structure for all collaterals to follow suit.
Sustainable Branding
I have worked at a PR agency, with several accounts under me. Greenwashing is rife in the corporate world, and I can help you guide your way through the noise without compromising your integrity. While this is not formal consulting work, I believe my expertise is uniquely equipped for this nascent issue:
as an environmental activist, it gives me the critical eye to spot what are the red flags others will find, and
as a PR executive, it allows me to strategize a better approach for you.
I have assisted sustainable beauty brand ést.lab with some of their PR drops. I will upload my
personal thoughts at a later time.
Eco Youth Collective (EYC)
EYC is a platform for youths from pre-tertiary institutes (JC, Poly, ITE, IB) to learn and grow to become environmental advocates enacting change for the environment!
As the Publicity Head for this newly-minted group, I built the EYC brand to reflect its professional but youthful identity. This is what I have done so far:
As EYC is a brand new collective, the creation of these guidelines are vital to communicate what EYC is in a consistent and professional manner.
These guidelines dictate how our communication with external parties will look like and reflect the EYC personality as professional but youthful.
BRAND GUIDELINES
As EYC plans to work with teachers, mentors and external collaborators, this prospectus provides a one-stop resource to learn all about EYC.
A prospectus is a formal form of communication as it is usually exchanged among businesses. Hence, Eyc has adopted this practice to build upon our professional identity.