Branding
I like to create things, so I've tried my hand at building some brands from scratch and ensuring there is consistency through clear strategy and structure for all collaterals to follow suit.
Eco Youth Collective (EYC)
EYC is a platform for youths from pre-tertiary institutes (JC, Poly, ITE, IB) to learn and grow to become environmental advocates enacting change for the environment!
As the Publicity Head for this newly-minted group, I built the EYC brand to reflect its professional but youthful identity. This is what I have done so far:
As EYC is a brand new collective, the creation of these guidelines are vital to communicate what EYC is in a consistent and professional manner.
These guidelines dictate how our communication with external parties will look like and reflect the EYC personality as professional but youthful.
BRAND GUIDELINES
As EYC plans to work with teachers, mentors and external collaborators, this prospectus provides a one-stop resource to learn all about EYC.
A prospectus is a formal form of communication as it is usually exchanged among businesses. Hence, Eyc has adopted this practice to build upon our professional identity.
